Hotel Search Terms
From the initial keyphrase research to identify the base dataset the process undertaken to determine the search terms for monitoring was:
- Only phrases containing hotel/hotels considered.
- Phrases related to seasonal offerings discounted.
- Brand specific phrases discounted.
- All modifiers such as cheap/discount/luxury/boutique considered.
- General locations within Singapore considered.
- Prioritized on the number of searches reported by Google.
The original keyphrase research was processed against this criteria to give 61 highly relevant hotel search terms.
Example of the phrases selected for the marketing reports are:
- hotels.
- singapore hotels.
- hotels in singapore.
- cheap hotels.
- hotels luxury.
- boutique hotels singapore.
Ongoing search visibilty assessment across the established set of keyphrase gives market intelligence, within the search landscape, relating to the websites with high natural search rankings within the hotel search area in Singapore.
