Flight Search Terms

From the initial keyphrase research the specifics for the identification of the flight related search terms were:

• Only phrases directly related to flights considered.
• Brand specific queries removed.
• Modifiers such as “cheap” considered.
• Destinations considered.
• Single and multi-word phrases considered.
• Prioritized on the number of searches reported by Google.

Evalute of the initial dataset against the above criteria generated 49 search terms that were directly related to flight searches and would deliver traffic to a website with a prominent ranking within the natural search results.

The resultant phrases from the keyphrase research contained a good distribution across single word/generic phrases and multi-word specific phrases. Some examples are:

• cheap flights
• flights
• cheap flights to philippines
• domestic flights
• flight deals

Analysing the search rankings across these phrases over time gives an indication of the websites with prominence only within the flights market sector.