Search Term Analysis

The essential/critical/primary factor in evaluating the search landscape for a given market sector is the correct identification of the search terms (keyphrases) that are used in the analysis.

The keyphrase research should identify the search terms that are both relevant to the market sector and have definable search volumes to allow the ROI to be calculated for commercial terms.

The definitive approach to ensure the optimum identification of target search terms is to run a strategic PPC campaign and monitor the campaign data of match type, impressions, clicks, on-site conversion. 

While the above is the detailed approach we take for clients which delivers data unique and  to a specific website it can not be used for the initial search term analysis in a new market sector.

When considering a new market sector the intial search term analysis can be performed using the search volume data available from Google and keyphrase research tools.

In this case, for each market sector detailed keyphrase research was undertaken to create an initial dataset of search terms that were directly relevant for the target topic.

The rather large datasets were they evaluated using the Google Adwords keywords tool with the results tailored to Singapore.

As the reports are focused on organic search visibilty rather than PPC advertising the match type used was Exact. This ensures that the search volume data is reflective of the relative traffic for each specific phrases rather than search terms for which the phrase is only a component.

The specifics of the search terms selection along with example for each market sector are detailed @

• Flight keyphrase research.
• Hotel keyphrase research.
• Dental keyphrase research.
• Dating keyphrase research.

The interactive results for the search ranking reports in each market sector are provided in the relevant categories.