Marketing Reports

The evaluation of the visibilty of key search terms within the search results provides search marketing intelligence data on which websites have the greatest level of  coverage and highest average ranking in a given sector.  As the key step in determining the websites to consider within an online competitor analysis it provides strategic insight in to websites with prominent visibilty across search landscape.

To provide some (hopefully) interesting data we are analysis and reporting on 4 distinct market sectors from the search engine results within Singapore.

To ensure localization and accurate report data, all the evaluated search ranking data is obtained from machines physically located within Singapore.

The effect of localization on the results is also considered from a searchers perspective with the results for the default “web search” and the “pages from Singapore” option being considered within Google Singapore (the dominate search engine within Singapore).

The four individual market sectors that we are publicly releasing the data for are: flights, hotels, dental (cosmetic) and online dating.

While all are commercial, and competitive, areas online there is degrees of difference in the competitiveness of the search terms from flights and hotels down to dental.

Looking at these different market sectors provides an interesting comparison in terms of the number of informational rather than commercial sites ranking in each sector.

The expected cross over between flights and hotels, both being travel related, will also yield insightful marketing data in terms of wether full spectrum travel sites having coverage across both, or if niche sites are prominent in each area.

The most interesting data of course will the change in positions over time, which even we can not predict, so do subscribe by RSS or follow use on Twitter to get updated with the release of each new report.